THE STORY BEHIND PURE POTENTIAL - CONSCIOUS LIVING WITH PURPOSE
We are a consciousness brand devoted to restoring nature’s pure essence and creating a transformational environment for healing. Our mission is to support men, women, and children on their journey toward self-discovery, empowerment, and personal evolution. By working with conscious frequency, we elevate and accelerate the innate ability of the human body and mind to remember their pure potential. Through a fusion of ancient wisdom and modern insight, we offer transformative tools and experiences that unlock deeper awareness and facilitate lasting change.
Our Transformation Coaching provides a space for individuals to dissolve limiting beliefs, uncover hidden patterns, and step into greater personal freedom. By illuminating the unconscious mind, we empower individuals to consciously shape their reality, breaking free from conditioned narratives that no longer serve them. In alignment with this, our Power of Word courses reveal the profound influence of language and sound on our lived experience. By drawing on Divine Natural Lore and teachings from thought leaders like Tesla and David Hawkins, we explore how the frequency of our words shapes our state of being. Through this, we cultivate greater awareness, authority, and alignment, enabling individuals to harness the creative power of language to transform their lives.
Numerology plays a pivotal role in our philosophy, honoring the ancient tradition of numbers as a key to understanding both personal and universal truths. Through this practice, we guide individuals to recognize the deeper energetic patterns influencing their journey, offering clarity and alignment with their highest path. By reconnecting with these traditional wisdoms, we help individuals remember their innate intelligence and ability to navigate life with a greater sense of purpose and flow.
For those seeking deep personal transformation, our Men’s Retreats offer a sacred container for healing, growth, and empowerment. In a world where external conditioning often suppresses men’s deeper emotional and spiritual nature, these retreats provide a rare opportunity to access hidden aspects of the self. Within the support of the masculine collective and the nurturing power of nature, participants are invited to move beyond victimhood into true creativity. This is a space where unexpressed aspects of the self can come into the light, witnessed and supported by others on the same path. Through this process, healing is accelerated, and individuals step into their highest expression of masculine energy—one of protection, support, healing, and creation.
Nature is both our teacher and our sanctuary. Our Nature Stays offer a retreat into simplicity, stillness, and reconnection. Built from recycled materials and operating on solar and rainwater, these stays are designed to slow the pace of life, inviting guests to immerse themselves in the beauty and wisdom of the natural world. Whether alone, with a partner, or with loved ones, this is an opportunity to step away from the noise of modern life and rediscover the peace that exists in presence. Inspired by life’s simplest yet most profound joys—nature, fire, food, conversation, and adventure—our stays create the space for genuine restoration.
Creativity, curiosity, and community are at the heart of everything we do. We believe that to be human is to create, and through the celebration of art, music, and shared experience, we foster deeper connections to ourselves, each other, and the greater whole. As we move in harmony with Natural Lore, we walk the path toward unity consciousness, embracing a world where transformation, expansion, and remembrance of our true potential are accessible to all.
Led by Jason Keeble, a deeply connected and intuitive guide, and Renee Smith, a spiritual and creatively connected host.
ABOUT ME -JASE
A quality and detail driven accomplished builder with over 30 years experience, specializes in creating energy efficient homes. Passionate about great Architecture, how a home works with it’s environment elevating the whole living experience and to have positively influence on people in their reconnection with the elements. Jason turned his innate intuitive vision to Transformation Coaching and Numerology, enabling him to serve men, women and children to realize their pure potential.
My journey began when I was separated from my birth mother at birth. In 1969, the system believed that no contact made adoption easier, but it left me carrying a deep sense of rejection and disconnection. Even though I was adopted by two loving parents, Gaye and John, I grew up searching for acceptance—seeing life through a lens of not being enough. That feeling shaped decades of my life, leading me to numb the pain through alcohol and drugs in my early years.
Around 27, I began exploring my beginnings and joined an adoptee support group. Hearing others express the same pain of separation and loss was liberating—it helped me see that what I carried wasn’t mine alone. I discovered the truth about my birth parents, their forced separation, and the shocking conditions of the adoption system at the time. I learned that I had a sister, also taken at birth, and that our parents later married but were never reunited with either of us.
Through letter writing, my sister and I slowly uncovered pieces of ourselves. Years later, after 9/11 shook me awake, I followed a powerful inner calling to meet her. I sold my belongings, left my relationship, and flew to Scotland. The moment we met was electric—two souls reconnecting after a lifetime apart. That leap into the unknown changed everything.
By trusting my intuition, I learned to live in alignment with something greater than logic. I met the love of my life, became a father to two beautiful sons, and built a life in France filled with adventure, creativity, and growth. Each step reinforced my belief that when we act from truth, life meets us with support.
Returning to Australia years later, I was guided again—to find my birth father. Reaching out to him opened another chapter of healing, connection, and truth. These experiences revealed the power of intuition and the beauty of stepping into uncertainty.
In recent years, I’ve recognised that this path—the pain, the healing, the rediscovery—was my training ground. When I encountered Peter Crone’s work, everything I’d lived suddenly made sense. His teachings on dissolving limiting beliefs gave language to what I’d intuitively experienced for decades. I studied under him in his Mastermind program, refining how to guide others through the same transformation—helping them dissolve subconscious limitations and access their own pure potential.
What once took me 30 years to learn can now unfold in moments. As the hidden “sandbags” of limiting beliefs are released, we rise—seeing life from higher and freer perspectives. That’s the work I’m here to do: to help others step out of their old stories, release the weight of the past, and experience the freedom that has always been waiting for them.
More recently, my Rites of Passage training with Dr. Arne Rubinstein has allowed me to integrate this work on a community level—supporting men and individuals through conscious transition, self-discovery, and initiation into mature purpose.
Today, I bring all these experiences together—facilitating Men’s Retreats, Transformation Retreats, and Power of Word workshops that blend the science of language, the art of transformation, and the sacred wisdom of rite and ritual. My work is about helping others return to the truth of who they are—to move beyond inherited stories and rediscover the freedom that’s been within them all along.
I’d be honored to help you find your new path.
SUSTAINABLE CONSULT + BUILD.
JASON ALSO BUILDS AT ECO LOGIQUE DEVELOPMENTS.
With nearly 4 decades of experience in building, we are highly experienced in all aspects of building and specialize in sustainability consultancy servicing Melbourne, Surf Coast, Geelong and the Peninsula.
Our expertise and experience has saved clients tens of thousands of dollars and months of time.
Sustainability Energy Efficiencies - insulation, passive solar, double glazing, thermal mass
Sustainability Water Management - solar hot water systems, showers & toilets, rainwater tanks, greywater recycling
Sustainable Land & Water Management - swallows & water catchments, ponds streams and rivers
Visit Eco Logique Developments to see our experience and reach out below on your project.
ABOUT ME -RENEE
A strategic innovative brand marketer with nearly 3 decades of experience connecting brands to their customers. Passionate about developing authentic connections and conversations with people, to bring them an experience or empower them with the knowledge to live well and be their own change agents. Renee is passionate about creating environments that connect people to nature, to serve their own personal healing journeys.
My journey began when my soul chose for me to experience the loss of my mother at just six years old. With two younger sisters and a loving father, life changed quickly as he remarried, hoping to rebuild a family. Instead, my sisters and I faced emotional and physical abuse from our stepmother. Those years shaped me deeply—I learned fear, loss, and the quiet pain of not being enough.
By sixteen, the family fractured again, and I felt a sense of rebirth and freedom, though I still carried unhealed grief and the weight of old wounds. Through it all, I found solace in creativity—drawing, nature, and beauty became my refuge. Yet I carried the belief that I always had to do more—to protect, to prove, to hold it all together.
In 2003, I met Jason in Chamonix, France, and together we created a life full of love, adventure, and purpose. We had two beautiful sons and built our own businesses—mine in marketing, his in building—while exploring the wild beauty of nature and of ourselves.
When we returned to Australia in 2010, I threw myself into work, prioritising achievement over self-care. Then, at 40, everything stopped. I was diagnosed with a brain aneurysm—the same condition that took my mother. In that moment, everything shifted. I saw clearly what mattered: love, family, and living in alignment with what truly nourishes the soul. That was my second rebirth.
After surgery, we bought our home by the sea and began creating Nature Stays—a space for others to reconnect with nature and themselves. I’ve since found deep joy in gardening and growing—my most peaceful, meditative practice—and in nurturing our family and community.
Today, every part of my life is rooted in gratitude. The journey that began with loss has become one of reconnection—to nature, to purpose, and to pure potential. Our journey is now your journey, as we walk together to create a life of meaning, beauty, and truth.
WE BELIEVE IN
CONSCIOUS CREATIVE LIVING
CONSCIOUSNESS
There is a consciousness and creativity movement rising. People are more aware, they are questioning the given narratives and the way things have been done and reassessing their part.
PURPOSE
People want to live with purposeful intent. they want to feel aligned in what they do in the world and how they do it. People want to live purposefully, to do better. And experience life to the fullest.
CONNECTION
They are seeking connection; to themselves, to nature and to community. People are moving to co-creation and co-elaboration as the new norm. They are seeking discovery & experiences that enhance & inspire through nature therapy.
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We acknowledge the traditional owners of the beautiful country where we live and work, the Wadawurrung People. Wadawurrung means People of the sea.
We recognise and celebrate the diversity of Indigenous people and their enduring cultures and their connections to the land, skies and waters and pay our respects to their Elders, past, present and emerging. We draw from our traditional owners' wisdom to never take more from the land than needed and to cause no harm.