Whole-House Water Filter System
with Flouride Removal and Structured Water
Removes Fluoride and Restores Water Structure
ENQUIRE NOW
Share your location, home type, and installation preferences.
We service the entire East Coast from Sydney → Brisbane, based in Bellingen NSW.
Share your location, home type, and installation preferences.
We service the entire East Coast from Sydney → Brisbane, based in Bellingen NSW.
RECEIVE YOUR QUOTE
RECEIVE YOUR QUOTE
We assess your home’s water system and provide clear, tailored pricing — no hidden surprises.
We assess your home’s water system and provide clear, tailored pricing — no hidden surprises.
BOOK YOUR INSTALL
BOOK YOUR INSTALL
Managed by Jason Keeble, licensed builder and ecological design specialist. Your home becomes an environment of coherence in just a few hours.
Managed by Jason Keeble, licensed builder and ecological design specialist. Your home becomes an environment of coherence in just a few hours.
Servicing homes and businesses across the east coast, from Sydney to Brisbane.
Beyond Filtration.
Not all water systems are created equal.
Most focus on Filtration alone.
This system goes further — as the only whole-house unit in Australia that we know of to remove flouride (others just do single points) combining advanced triple-stage NFS/ANSI certified filtration with highly acclaimed Analemma structured water technology backed by over a decades scientific research documenting health benefits.
Two stages.
One complete system.
Stage 1 — Filtration: Removing Fluoride and Contaminants
The first stage removes what should not be in your water, including Flouride, the only whole-house system in Australia to do so that we've found!
This premium whole-home filtration system is designed to reduce a broad range of contaminants at the point of entry — before water reaches any tap, shower, appliance or drinking outlet.
NFS/ANSI 42/53 Certified. Watermark Certified.
Stage 2 — Scientifically Validated Structured analemma Water
With contaminants removed, the water is now ready for the second stage — where it is transformed, not just cleaned. The Analemma system is a globally recognised structured water technology, backed by over a decade of scientific research.
Inside the unit, filtered water flows past a quartz chamber containing Mother Water — a stable, coherent form of water found in nature. Through this interaction, the water is reorganised and recalibrated into a more ordered, connected state.
Research shows this transformation supports:
• up to +20% increase in ATP production (cellular energy)
• increased brainwave coherence (linked to calm, clarity and focus)
• improved microbiome environment
• enhanced cellular communication (biophoton activity)
• greater hydration efficiency
The system operates continuously without electricity, chemicals, or ongoing maintenance.
The result is structured, coherent water flowing through every tap — restoring water closer to the way it exists in natural living systems.
With contaminants removed, the water is now ready for the second stage — where it is transformed, not just cleaned. The Analemma system is a globally recognised structured water technology, backed by over a decade of scientific research.
Inside the unit, filtered water flows past a quartz chamber containing Mother Water — a stable, coherent form of water found in nature. Through this interaction, the water is reorganised and recalibrated into a more ordered, connected state.
STAGE 1 - Certified Filtration: Removing Fluoride and Contaminants
NSF Certified Filtration Standards
The first stage focuses on broad-spectrum contaminant reduction using a premium triple-stage filtration system installed at the point of entry.
This ensures every outlet — taps, showers, appliances, and drinking water — receives treated water from the source.
Comprehensive Certified Contaminant Removal
Using advanced, premium-grade filtration media, this system targets and reduces:
✔ Fluoride removal up to 99%
✔ PFAS (PFOA & PFOS) removal >98–99%
✔ Chlorine & chloramines removal >99%
✔ Heavy metals removal >99%
✔ Bacteria & viruses removal 99.999%
✔ Sediment, microplastics and chemical by-products significantly reduced
3 StEPs of Filtration
StEP 1 – Sediment Filtration
A triple-layer polypropylene filter captures dirt, rust, sand, and suspended particles — protecting your water quality and extending the life of the system. It provides a resilient barrier to bacteria and chemical buildup, preventing algae and waste accumulation. Durable, binder-free construction ensures purity and long-term performance.
Particles >5 microns……………99.999% (Sand, silt, rust, clay, algae)
A triple-layer polypropylene filter captures dirt, rust, sand, and suspended particles — protecting your water quality and extending the life of the system. It provides a resilient barrier to bacteria and chemical buildup, preventing algae and waste accumulation. Durable, binder-free construction ensures purity and long-term performance.
Particles >5 microns……………99.999% (Sand, silt, rust, clay, algae)
STEP 2 – Fluoride & Heavy Metal Reduction
Using premium activated alumina, this stage is specifically designed to reduce fluoride, lead, and arsenic.
Removes Fluoride by up to 99%
Targets heavy metals without introducing chemicals
Uses adsorption technology to permanently bind contaminants
Rated Best Available Technology by the US EPA and is considered the best-in-class flouride removal system
StEP 3 – Disruptor® Advanced Filtration
Using premium activated alumina, this stage is specifically designed to reduce fluoride, lead, and arsenic.
Removes Fluoride by up to 99%
Targets heavy metals without introducing chemicals
Uses adsorption technology to permanently bind contaminants
Rated Best Available Technology by the US EPA and is considered the best-in-class flouride removal system.
Disruptor® Filter Cartridge delivers advanced, broad-spectrum contaminant removal through its innovative multi-stage filtration design. This high-performance cartridge integrates several cutting-edge filtration mechanisms into a single compact unit: Electroadsorptive nanotechnology, depth filtration, high-surface-area nanofibers, submicron membrane layers, premium-grade activated carbon, bacteriostatic.
Certified Removal Claim NFS/ANSI 42/53
PFOA (Perfluorooctanoic Acid) > 98.9%
PFOS (Perfluorooctane Sulfonic Acid) > 99.0%
Total Chlorine (Chloramines) > 99.3%
Free Chlorine > 99.5%
Lead (Pb) > 99.4% @pH 6.5
Lead (Pb) > 99.4% @pH 8.5
Copper (Cu) > 99.9% @pH 8.5
Copper (Cu) > 99.9% @pH 6.5
E.Coli (Total Coliforms) > 99.9999%
Coliphage (Bacterial Virus) 99.9995%
Disruptor® Filter Cartridge delivers advanced, broad-spectrum contaminant removal through its innovative multi-stage filtration design. This high-performance cartridge integrates several cutting-edge filtration mechanisms into a single compact unit: Electroadsorptive nanotechnology, depth filtration, high-surface-area nanofibers, submicron membrane layers, premium-grade activated carbon, bacteriostatic.
Certified Removal Claim NFS/ANSI 42/53
PFOA (Perfluorooctanoic Acid) > 98.9%
PFOS (Perfluorooctane Sulfonic Acid) > 99.0%
Total Chlorine (Chloramines) > 99.3%
Free Chlorine > 99.5%
Lead (Pb) > 99.4% @pH 6.5
Lead (Pb) > 99.4% @pH 8.5
Copper (Cu) > 99.9% @pH 8.5
Copper (Cu) > 99.9% @pH 6.5
E.Coli (Total Coliforms) > 99.9999%
Coliphage (Bacterial Virus) 99.9995%
WHAT THIS MEANS FOR YOU
Cleaner, safer water throughout your entire home or business
Protection from chemical exposure across drinking, bathing, and daily use
Softer water feel on skin and hair
Protection for appliances and plumbing
No compromise on pressure or performance
Cleaner. Softer. Safer.
From every tap.
Certified Filtration Performance
(NSF/ANSI 42 & 53)
Certified Filtration Performance (NSF/ANSI 42 & 53)
Certified to reduce PFOA, PFOS, Chlorine, Taste, Odours, Heavy Metals (Copper, Lead...), Chloramines, Bacteria, Viruses, and Parasites.
Tested to *NSF/ANSI 42 & 53 aesthetic effects and health effects testing
Watermark Certified. ISO 17065:2012 compliant.
3 Year Warranty.
Certified to remove PFOA, PFOS, Chlorine, Taste, Odours, Heavy Metals (Copper, Lead...), Chloramines, Bacteria, Viruses, and Parasites.
Tested to *NSF/ANSI 42 & 53 aesthetic effects and health effects testing
Watermark Certified. ISO 17065:2012 compliant. 3 Year Warranty.
*NSF/ANSI 42 covers aesthetic effects, specifically testing for the reduction of chlorine, taste, odor, particulates, and chloramine to improve water palatability without addressing health risks.
NSF/ANSI 53 focuses on health effects, evaluating a filter's ability to remove specific health-related contaminants such as lead, volatile organic compounds (VOCs), cysts (e.g., Cryptosporidium, Giardia), mercury, asbestos, and pesticides.
When a product is tested to both standards, it certifies that the filter:
Improves taste and odor while removing visible particles (Standard 42).
Reduces harmful contaminants to safe levels for drinking (Standard 53).
Meets requirements for material safety and structural integrity to ensure the filter does not leach contaminants into the water
System Performance
High flow rate: up to 50–60 L/min
Filter size: 20" x 4.5" (standard Big Blue housing)
Filtration Media: 4 levels of filtration
Capacity: up to 300,000 litres
Micron rating: 2.0
Operating temperature: 2°C – 38°C
UV Resistant Stainless Steel Cover
Pressure gauges for monitoring filter performance
Install options - free-standing or wall-mounted
Designed in Australia using premium German and Swedish components.
Maintenance
Filters are typically replaced every 12–18 months, depending on usage and local water quality.
Easy-swap design ensures simple, ongoing maintenance.
Stage 2 — Analemma Structured Water TECHNOLOGY
Restoring Water Structure with Analemma Technology
The second stage introduces Analemma Water, a globally recognised structured water system backed by over a decade of scientific research.
Rather than removing substances, this technology works with the structure and coherence of water itself.
4 StEPs of STRUCTURING
StEP 1 – Learning from Nature
This technology is inspired by the fundamental patterns and forces that shape life on Earth.
In nature, water is never static.
It moves, spirals, rests, absorbs, and reorganises — continuously interacting with its environment.
Analemma replicates these natural processes through a biomimetic approach — meaning it mirrors how water behaves in the natural world.
The result is water that is not only clean…but organised, responsive, and alive.
This technology is inspired by the fundamental patterns and forces that shape life on Earth.
In nature, water is never static.
It moves, spirals, rests, absorbs, and reorganises — continuously interacting with its environment.
Analemma replicates these natural processes through a biomimetic approach — meaning it mirrors how water behaves in the natural world.
The result is water that is not only clean…but organised, responsive, and alive.
This technology is inspired by the fundamental patterns and forces that shape life on Earth.
In nature, water is never static.
It moves, spirals, rests, absorbs, and reorganises — continuously interacting with its environment.
Analemma replicates these natural processes through a biomimetic approach — meaning it mirrors how water behaves in the natural world.
The result is water that is not only clean…but organised, responsive, and alive.
StEP 2 - The Ovoid Flow Process
At the beginning of this stage, water flows through a specially designed ovoid chamber — a form found throughout nature, from seeds to eggs to planetary motion.
Inside this structure, water moves in a spiral, vortex-like motion, creating a centripetal flow — energy drawn inward rather than outward.
This process supports a state of internal organisation, similar to how water behaves in natural streams and living systems.
Through this interaction, the water becomes:
• more structurally ordered and coherent
• more oxygenated
• negatively charged
• more internally connected and expansive
At the beginning of this stage, water flows through a specially designed ovoid chamber — a form found throughout nature, from seeds to eggs to planetary motion.
Inside this structure, water moves in a spiral, vortex-like motion, creating a centripetal flow — energy drawn inward rather than outward.
This process supports a state of internal organisation, similar to how water behaves in natural streams and living systems.
Through this interaction, the water becomes:
• more structurally ordered and coherent
• more oxygenated
• negatively charged
• more internally connected and expansive
StEP 3 - Layered Natural Materials
As water continues through the system, it interacts with a carefully structured combination of natural materials — including minerals, metals, and crystalline elements.
These are arranged using geometric principles found throughout nature, such as the golden ratio.
Each layer contributes to shaping the water’s structure — not by adding anything to it, but by guiding its organisation.
As water continues through the system, it interacts with a carefully structured combination of natural materials — including minerals, metals, and crystalline elements.
These are arranged using geometric principles found throughout nature, such as the golden ratio.
Each layer contributes to shaping the water’s structure — not by adding anything to it, but by guiding its organisation.
StEP 4 - The Maturation Phase
Water then enters a resting phase — an essential part of the process.
Held in a protected environment, it is given time to settle and reorganise, similar to how groundwater forms beneath the earth’s surface.
This phase allows water to stabilise, integrate, and reach a more coherent state.
Water then enters a resting phase — an essential part of the process.
Held in a protected environment, it is given time to settle and reorganise, similar to how groundwater forms beneath the earth’s surface.
This phase allows water to stabilise, integrate, and reach a more coherent state.
the result : coherent water
Through this process, water becomes more ordered at a molecular level — often referred to as a coherent state.
Rather than being influenced by chaotic external inputs, the water becomes more stable, more receptive, and more aligned with natural systems.
At the heart of this process is what’s known as “mother water” — a full-spectrum coherent water created through a carefully controlled, multi-stage process over the course of a year.
This water begins as purified water, then undergoes a series of natural, biomimetic processes that mirror how water moves and evolves in nature — including flow, structure, and rest.
The result is water brought into a highly ordered state, capable of transferring this organisation to surrounding water through direct contact — supporting a more coherent, connected system overall.
In simple terms, it becomes a clearer expression of what water is meant to be.
WHAT THIS MEANS FOR YOU - BACKED BY OVER A DECADE OF SCIENTIFIC RESEARCH
+20% increase in ATP production (cellular energy)
Increased brainwave coherence (linked to calm, clarity & focus)
16%+ improved microbiome environment
Enhanced cellular communication (biophoton activity)
Greater hydration efficiency
Water that feels softer, smoother, and more alive
PRICING
$8,450 Installed
✔ Certified Advanced Three Steps Filtration (including fluoride reduction)
✔ Analemma structured water system backed by over a decade of science
✔ Clean + Restored water throughout your home, every tap, every time
MAINTENANCE
✔ Filtration Replacement 300,000L 12-18mths, $489 w/o Flouride, $699 w Flouride
✔ Analemma - no maintenance ever!
WHAT'S INCLUDED
✔ Professional Service & Installation
✔ Whole-home coverage (not just one tap)
✔ Long-life, upgradeable filter system
✔ Ongoing support
5-Star Testimonial
Rod
Apr 2026★★★★★
“Having recently come off land with a pristine bore water source, we were keen to install a complete home filtration system at our new town property. Through some other work we had completed, we came across Jason @ Pure Potential. It was clear to us that not only did Jason live and understand what we were looking to achieve, he had also put in the research to ensure the system he was recommending was the latest and best technology, with independent evaluations and research to back it up. We are beyond happy with the outcome, and the peace of mind we now have with water quality that is demonstrably better than normal town water. I commend everyone to do their research and look at the options available in the market as we did, and am sure you will ultimately land as we did - with Pure Potential and the whole home filtration system with Analemma structuring. Truly the best decision we have made for our family and quality of life. If you are considering this and wish to speak personally, I am contactable via Jason at Pure Potential. Rod"
WHOLE-HOUSE FILTER VS REVERSE OSMOSIS VS STRUCTURED WATER
There are a number of approaches to improving water quality, each with its own strengths and limitations.
Whole-House Filtered
Filters water at the point it enters your property
Provides clean, consistent water to every tap, shower, and appliance
Enhances your entire home or business environment. Does not restore water to it's natural state.
Filters water at the point it enters your property
Provides clean, consistent water to every tap, shower, and appliance
Enhances your entire home or business environment. Does not restore water to it's natural state.
Reverse Osmosis (RO)
Removes 95–99% of everything — including minerals
Produces demineralised, low-TDS water
Focuses on removal only, does not retain balance of minerals or restore structure.
Removes 95–99% of everything — including minerals
Produces demineralised, low-TDS water
Focuses on removal only, does not retain balance of minerals or restore structure.
Structured Water Systems
Focus on improving water’s structure and coherence
Do not remove contaminants
Powerful when combined with filtration — not as a standalone solution.
Focus on improving water’s structure and coherence
Do not remove contaminants
Powerful when combined with filtration — not as a standalone solution.
OUR APPROACH
We bring these worlds together — whole-house filtration to clean the water, and structured technology to restore it.
So your water is not only safe…but fully supportive of how you live, feel, and functions.
Because the best water solution isn’t partial — it’s complete and is the Whole-House Water System.
Designed for Homes & Commerical Spaces
Home Owners & Renters
For families and individuals wanting cleaner, more supportive water in everyday life — from the kitchen to the shower to the garden.
For homeowners and renters seeking better quality water throughout the home.
In many areas, council-supplied mains water can contain chlorine, fluoride and residues from treatment processes and agricultural run-off. Analemma is designed to work alongside whole-home filtration systems, supporting improved water quality across taps, showers, appliances and gardens — creating a more considered water environment for everyday living.
Hospitality &
Cafés
For cafes, studios, accommodation, and businesses that value quality, detail, and the wellbeing of their customers.
For hospitality spaces where water quality directly influences taste, consistency and customer experience.
Analemma supports high-quality water for drinking, cooking, coffee, tea and food preparation, integrating seamlessly with existing commercial filtration systems.
Wellness &
Retreats
For spaces dedicated to rest, healing, and connection — where water becomes part of the experience, not just a utility.
For wellness spaces, clinics and retreat environments seeking a cohesive approach to water quality.
Analemma supports water used in treatment rooms, kitchens, showers and communal areas — aligning with environments focused on care, balance and wellbeing.
Offices &
Workspaces
For offices and shared environments where people spend their days — supporting focus, wellbeing, and a better everyday experience through higher quality water.
For workplaces prioritising staff wellbeing, sustainability and water quality.
Analemma provides structured, high-quality water throughout office kitchens, bathrooms and shared spaces, supporting a healthier daily environment.
FREQUENTLY ASKED QUESTIONS
What is a whole-house water filtration system?
A whole-house system filters water at the point it enters your property, so every tap, shower, and appliance receives clean, high-quality water — not just a single outlet.
What contaminants are found in Australian tap water?
Common contaminants include chlorine, fluoride, heavy metals, PFAS, pesticides, and sediment. Levels vary by location, but many people choose filtration to improve overall water quality.
Does this system remove fluoride, PFAS, and heavy metals?
Yes. The system is designed to reduce a wide range of contaminants, including fluoride, PFAS (PFOA & PFOS), chlorine, and heavy metals like lead and copper.
Why combine filtration with structured water?
Filtration removes contaminants. Structured water restores organisation. Together, they create water that is both clean and aligned with how it naturally exists.
What is structured water?
Structured water is water that has been reorganised into a more natural, coherent state — similar to water found in flowing environments like rivers and springs.
Will a whole-house system affect water pressure?
No. The system is designed for high-flow performance, delivering strong, consistent pressure across your home or business.
Does the system work with town, rain and bore water?
Yes. The system works with both town, rain and bore water. In some cases, bore water may require minor adjustments depending on quality.
How often do filters need to be replaced?
Typically every 12–18 months, depending on usage and water quality. The system is designed for easy, low-maintenance replacement.
INSTALLED WITH 30 YEARS EXPERIENCE.
Installed with 30 Years Experience.
Every Whole-House Water System is installed with care, precision, and a deep respect for the home it becomes part of.
Led by Jason Keeble — co-founder of Pure Potential and Director of Eco Logique Developments — each installation draws on decades of experience in sustainable building, environmental design, and creating spaces that truly live and breathe with nature.
From the mountains of Chamonix to the coastlines of Australia, Jason’s work has always been guided by one simple truth:
when we work with nature, everything flows better.
This is not a plug-and-play system.
It’s a considered integration into your home — thoughtfully installed to support the way you live, move, and feel every day.
Now based in Bellingen and working across the eastern coast from Sydney to Brisbane, our team brings this level of care to every project — from family homes to retreats and spaces designed for deeper connection.
Because this isn’t just about water.
It’s about how it feels to wake up, step into the shower, fill a glass, water your garden… and know that every drop is working with you.
Clean. Structured. Alive.
Installed with integrity — so you can live with more ease, more energy, and a little more joy in the everyday.
Come Explore With Us
Inspiration, ideas and experiences for conscious creative living — to support the way you live.
We acknowledge the traditional owners of the beautiful country where we live and work, the Gumbaynggirr People.
We recognise and celebrate the diversity of Indigenous people and their enduring cultures and their connections to the land, skies and waters and pay our respects to their Elders, past, present and emerging. We draw from our traditional owners' wisdom to never take more from the land than needed and to cause no harm.