
Engineered Integration of Filtration + Structured Water at the Point of Entry
The system is installed at the main water line (point of entry) — the location where water first enters your property.
This ensures every outlet — including taps, showers, appliances, and irrigation — receives filtered and structured water.
Technical Overview:
Installed inline on the incoming mains supply
Positioned before internal plumbing distribution
Compatible with standard residential and commercial pipe sizes
Suitable for town water and most bore water systems (with assessment)
Infrastructure Requirements:
Accessible section of main water line
Space for filtration housing (wall-mounted or ground-mounted)
Weather-protected area where possible
Standard plumbing clearances for servicing
Once installed, the system operates across your entire water network — automatically and continuously.


All installations are directed by Jason Keeble — co-founder of Pure Potential and Director of Eco Logique Developments.
With extensive experience in sustainable building and water system integration, Jason ensures each installation is assessed and executed with precision.
Delivery Model:
System design and placement overseen by Jason
Installation completed by licensed, qualified plumbers
Compliance with local plumbing codes and standards
Servicing across Sydney to Brisbane corridor
Every system is installed with both technical accuracy and environmental consideration.
The system is installed as a two-step inline process, ensuring water is first purified, then structurally optimised.
Experience crystal-clear, great-tasting water throughout your entire space with a premium triple-stage filtration system engineered for high flow and consistent performance.
Clean, safe, healthy water — from every tap.
Technical :
Using advanced, premium-grade filtration media, this system targets and reduces:
✔ High-capacity 20” x 4.5” triple-stage housing
✔ Flow rate up to ~60 litres per minute (property dependent)
✔ Multi-stage filtration media targeting chemical and physical contaminants
Filtration Performance:
Removes or reduces:
✔ Chlorine & chloramines
✔ Fluoride & arsenic
✔ Heavy metals (lead, copper, aluminium)
✔ PFAS (PFOA/PFOS)
✔ Pesticides, herbicides & VOCs
✔ Sediment and particulate matter (down to ~1 micron)
✔ Bacteria, parasites and microbial contaminants
Installation Notes:
Installed directly after mains shut-off
Requires mounting clearance for cartridge access
Can be configured for indoor or outdoor installation
Maintenance:
Cartridge replacement typically every 6–12 months
Frequency depends on water quality and usage volume
Technical Detail:
✔ Installed immediately after filtration, the Analemma Water unit restructures water as it flows through.
✔ Contains a sealed quartz chamber with coherent “Mother Water”
✔ No electricity, pressure change, or chemical input required
✔ Operates continuously via passive flow dynamics
Functional Role:
✔ Reorganises water toward a more coherent, ordered state
✔ Supports qualities associated with natural spring water
Installation Notes:
Compact inline installation
Minimal spatial footprint
No additional connections required
Maintenance:
No servicing, replacement, or power required
Fully passive system
Together, these systems create a continuous flow of water that is both clean and structurally optimised..

Installations are planned to minimise disruption while ensuring correct system integration.
Typical Timeline:
Site assessment (remote or on-site)
Installation scheduled
Plumbing integration and system setup
Testing and commissioning
Installation Time Required:
Standard installation: 4–8 hours
More complex sites may vary
Water supply is temporarily interrupted during installation, then fully restored once complete.
The system is designed for a range of property types:
✔ Residential homes (existing or new builds)
✔ Rural and semi-rural properties
✔ Hospitality and commercial venues
✔ Wellness spaces and retreat environments
✔ Offices and workspaces
If your property has a main water entry point — the system can be integrated.

Every installation is approached with a high level of care, technical precision, and respect for the property it becomes part of.
Led by Jason Keeble — co-founder of Pure Potential and Director of Eco Logique Developments — each system draws on over 35 years of experience in building, environmental design, and water system integration.
From alpine environments in Chamonix to coastal Australia, Jason’s work has consistently focused on creating spaces that function in harmony with their surroundings — where infrastructure supports both performance and wellbeing.
Every installation is approached with a high level of care, technical precision, and respect for the property it becomes part of.
Led by Jason Keeble — co-founder of Pure Potential and Director of Eco Logique Developments — each system draws on decades of experience across building, environmental design, and water system integration.
From alpine environments in Chamonix to coastal Australia, Jason’s work has consistently focused on creating spaces that function in harmony with their surroundings — where infrastructure supports both performance and wellbeing.
The result is a system that feels considered, performs consistently, and integrates seamlessly into your space.
Installed with integrity — so you can trust what’s flowing through every tap.
Inspiration, ideas and experiences for conscious creative living — to support the way you live.
We acknowledge the traditional owners of the beautiful country where we live and work, the Wadawurrung People. Wadawurrung means People of the sea.
We recognise and celebrate the diversity of Indigenous people and their enduring cultures and their connections to the land, skies and waters and pay our respects to their Elders, past, present and emerging. We draw from our traditional owners' wisdom to never take more from the land than needed and to cause no harm.